A vast amount of new content is being created every day. According to some estimations, there are more than 130 thousand content writers in the US alone. That’s a lot of people trying to create premium quality content on a daily basis.
As the inbound marketing industry is rapidly developing and demand is high, these people use software to make writing faster, easier, and more impactful.
Content marketers need these tools in order to plan, execute, and track the success of their campaigns. Writers need them to know how to structure their texts so that their rankings on search engines improve.
The tricky thing is, new tools that help with content creation are constantly being developed and updated. Therefore, marketing managers have to regularly check out the market to see what’s new and which tools are best to use at the moment.
Here is our list of content marketing tools approved by professionals, to help with various aspects of content marketing.
Surfer SEO: easy-to-use content writing assistant
Surfer is a very helpful keyword researcher, SERP analyzer, content planner, and audit tool. If you’re looking for an all-in-one content strategy tool, then Surfer is probably the one for you.
What delights copywriters and marketers from around the world is that Surfer works well with many languages other than English.
Based on input keywords, Surfer analyzes the competition and content. It will suggest a long list of keywords (sometimes up to 70) and their optimum density. This might seem overwhelming for writers at the beginning, but it is very useful for SEO results. Apart from that, the tool will suggest headings, the number of images, text length, etc. The built-in dashboard will tell the writer when the text is acceptable.
At the same time, Surfer has a super simple and intuitive interface and is very easy to work with. Writers can access Surfer through a simple extension on their browser, and they don’t even have to log in.
The main downside of Surfer is that it isn’t working properly with the long keywords and the extension can be buggy with browsers other than Chrome. In any case, the tool is constantly being developed, so we can expect more great features from Surfer in the future.
SEMrush Writing Assistant: a star among SEO tools
There is probably no need to say much about SEMrush, as it is one of the most famous content tools in the world.
SEMrush has a large amount of marketing optimization options, and Writing Assistant is only one of them. It is a tool that helps writers to conceptualize, structure, and check their texts in order to achieve optimum SEO results. There are four dimensions of content that SEMrush seeks to optimize:
- SEO. In this section, SEMrush will make a list of recommended keywords and their relevance and density
- Originality. Here, SEMrush will check the originality of your text, and make sure that it is plagiarism-free
- Tone of voice. A rare feature among SEO tools, where SEMrush will recommend how formal you should be in your text
- Readability. Here, the software will recommend a total number of words and optimum readability score, suitable for the target audience.
As possible downsides, some people point out the fact that SEMrush analyzes only the top 10 results of the relevant Google search. As other tools take into consideration a significantly larger number of results, this makes a respectful software such as SEMrush a bit limited. However, although it is true, it makes a lot of sense for it to do that because these are the most successful results.
Hubspot: the content creation and CRM combo
Anyone who has ever browsed the internet in search of good quality marketing articles must have stumbled upon the Hubspot blog. Being created by inbound marketing masters, Hubspot has created a powerful tool that helps marketing managers worldwide.
Above all, Hubspot is a CRM software. However, it has integrated email marketing and marketing campaign features as well. On the marketing side, it has some sweet options such as email templates you can edit and tailor according to your needs. Except with the content of emails, Hubspot helps with the mailing process and social media posting automatization.
With Hubspot, you get access to additional SEO tools such as Google Lighthouse.
The high price of the premium version of Hubspot is one of its major downsides, according to some users. This means that most small businesses probably won’t be able to afford Hubspot’s services. At the same time, although very helpful, users need some time to learn how to navigate the interface, which is not so easy to use. Attending a seminar from some of the online course platforms could be a good idea to speed up the learning process.
Ahrefs: everything from backlinks to audits
Ahrefs is a very similar tool to SEMrush, in that it offers a large number of features that help you understand the competition and target audience, and optimize your content accordingly.
It has been a famous tool in marketing circles for several years. It has started as a backlinking platform, but in time, Ahrefs grew and got new features it has today.
What Ahrefs does best is the competition and backlink profile analysis. It will analyze your competition’s websites and tell you how they got where they are, helping you to do the same – only better. Also, Ahrefs will track their campaigns and tell you how successful they were and why. Therefore, with Ahrefs, you can learn from other people’s mistakes, instead of your own.
Furthermore, Ahrefs has the following features:
- keyword explorer
- SEO site audits to tell you how “healthy” your site is (to see if there are any broken links, unresponsive pages, etc.)
- it can compare domains and examine your relative score
- finally, it has an integrated content explorer, which will provide you with a list of social media posts and backlinks on a chosen topic.
Also, it is worth mentioning that it has 24/7 live chat support, for any additional questions and issues.
This is another tool that doesn’t need any special introduction. Grammarly has been correcting spelling and readability since 2009, and it is every copywriter’s best friend.
Unlike other tools in this list, Grammarly isn’t about keywords and SEO optimization. It is a very simple tool whose only purpose is to make sure your text is written according to the official British or American orthography. Except for typos, it will correct wrong tenses, rearrange sentences to make the text more coherent and dynamic, or simply suggest better phrases.
Algorithms can’t ever replace the factor of human creativity in content marketing, but they can most certainly help us out. This list of tools you can use to optimize your brand strategy is by no means exhaustive. There are many more tools out there, but you can be sure that those you read about here are well-established and approved by marketing professionals.